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Non-Tech : Bravo! Foods International Corporation (BRVO.OB)
BRVO 0.0370+76.2%Jan 9 9:30 AM EST

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From: ThinkingBig1/9/2006 9:01:22 AM
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Bravo! Foods Announces Appointment of Eight Sales Executives

January 09, 2006 08:30:38 (ET)

NORTH PALM BEACH, Fla., Jan 09, 2006 /PRNewswire-FirstCall via COMTEX/ -- Bravo! Foods International Corp. (BRVO, Trade), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milks, today announced the appointment of seven sales professionals to newly created Regional Manager positions. In addition, it announced a new Director of Sales - Vending and Schools.

Michael Edwards, Bravo!'s Chief Revenue Officer, commented, "These new hires significantly bolster Bravo!'s sales capabilities, and will be instrumental in expanding the domestic penetration of our products and in supporting Coca-Cola Enterprises' sizable distribution system. We are pleased to have completed this significant personnel initiative as part of the ongoing development of our corporate infrastructure. We believe all of our new sales executives bring significant talent to Bravo!, and look forward to their contributions to the company's continued growth going forward."

Philip Huber was appointed Bravo!'s new Director of Sales - Vending and Schools. He has over 35 years' experience in executive management, sales management, administration, marketing, and direct sales. Huber was recently Executive Vice President and Managing Director of LM Capital Securities, Inc., an investment banking and investment management firm.

Geoffrey Sidlow is the new Director of Sales responsible for the Great Lakes region. He was most recently the Director of Ohio for Crossmark in Cincinnati, OH, where he managed key accounts and client relationships within the Grocery/Confection segment.

James Grieger will oversee the West-Northwest Quadrant for Bravo!. He spent more than 30 years with the Coca-Cola Bottling Company of Washington, most recently as the Education/Amusement Recreation Channel Manager.

Derek Graf is Bravo!'s new Director of Sales covering the Midwest. He was previously a District Sales Manager of Cold Drinks with Coca-Cola Enterprises.

The Southwest will be managed by Keith Pedelscleaux, a sales professional with 20 years' experience who also joins Bravo! from Coca-Cola Enterprises. He was most recently the ConocoPhillips National Account Executive, and prior to that he was the Chevron National Account Executive.

Margaret Sibilia will be responsible for the West-Southern Quadrant. She was previously the District Sales Manager for Coca-Cola Enterprises in San Leandro, California.

Peter Benario will be Bravo!'s Director of Sales - Northeast. He joins Bravo from H.P. Hood LLC in Boston, MA, where he was the Regional Sales Manager of Food Service products.

Nancy Williams will join Bravo!'s current Southeast Regional Manager, Bryce Boynton, in overseeing this region. Ms. Williams was formerly a Sales Representative for the Southeast Atlantic Beverage Company, and in the decade prior to that she held various positions with The Coca-Cola Company and with Coca-Cola Enterprises.
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