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Non-Tech : MILLIONAIRE. COM........( MLRE )
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To: Keiko who wrote (253)12/20/1998 2:19:00 PM
From: StockMiser  Read Replies (2) of 2664
 
Trying to research MLRE is just about as impossible as finding a copy of Millionaire Magazine. Maybe you know...

1 - The circulation and revenue for Millionaire Magazine? (Hope it's better than Robb Report, which is only 50,000 and $7.2 million - miniscule in this market)

2 - The business model for the website? Will they take a percentage, charge a fee?

3 - Does anyone at the company know anything at all about starting an e-commerce company? Why do they have a non-interactive PDF instead of a "model" website at the site?

4 - Where will they advertise this site? How will they get the word out to the "right" people? (and if you say Millionaire Mag, I'll refer you back to question #1)

5 - Why do they think "millionaires" would use this website? (Have they done any market research?)

I've bought a lot of speculative internet stocks before, but never one with so little *real* information...and never one that didn't even have a working website, or even an email domain. I'm not trying to trash this company...I just don't understand why I would invest at this point.

To tell you the truth, my biggest apprehension about MRLE is that the site is called "Millionaire.com". I know quite a few "millionaires", and they would never refer to themselves in tacky financial terms like that, nor be likely to frequent any business that was so blatantly garish. If Bal Harbour Shoppes or Rodeo Drive renamed themselves to be "Millionaire Mall"...they'd be ghost towns, imho. It just seems to lack "class", which this site will need in abundance to be successful.
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