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Non-Tech : Helen of Troy Ltd (HELE)
HELE 19.30+3.5%2:52 PM EST

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To: big guy who wrote (270)1/22/2000 11:09:00 AM
From: Rambi  Read Replies (2) of 295
 
Nice week, yes?!
As a woman, not an investor, I was thinking about this hairdryer thing--someone said that given a choice why WOULDN'T someone buy the quieter one? Well, I can think of the one reason I wouldn't --- and that's price. If the discrepancy were too great between the cost of the old noisy one and the new silent one, I'd buy the old one. There's a certain level of acceptable increase people will pay that would have to found. So I think pricing is the most important factor. If the price were the same, then I think it will be a huge hit.
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