C-Cube Message Board - Msg: 3048148

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Technology Stocks : C-Cube

CUBE 36.52

+0.3%

Dec 12 3:59 PM EST

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To: J Fieb who wrote (27120)	12/28/1997 11:26:00 AM
From: John Rieman	of 50808

China's DVD Players ramp up in 1998................................ asiansources.com DVD players China introduces first DVD player, DVD discs launched CHINA APPEARS to be slightly ahead of Hong Kong in DVD production. With the support of the Shenzhen government, Shenzhen SAST Laserdisc System Co. released China's first DVD player in August 1997. Model ALP-300K has a horizontal resolution of 500 lines, and is compatible with 8cm and 12cm CDs and VCDs. The DVD player will offer longer playing time - 130 minutes as opposed to VCD's 90 minutes - and higher image quality. According to assistant general manager Wu Guang-hua, at present it is very difficult for DVD players to win market share in China because of their steep prices. The firm is scheduled to begin batch production of the line in the first half of 1998. Shenzhen SAST has also developed DVD discs at prices that are expected to be much lower than those made in Japan - between $15 and $30 during the early phase of release. Jiangsu Shinco Electronics Group Co., which claims to be the largest VCD manufacturer in China, is not taking SAST's move sitting down. The firm is speeding up its design of DVD players for the eventual release of its own-brand models. "We are not going to forego the opportunity to manufacture DVD - but DVD players will not become part of daily life in China just yet," said general manager Qin Zhi-shang. A spokesman for the Shenzhen Electronic Industry Committee believes that output of the line in China will not rise until the second half of 1998. "The major problem for DVD will be the cost of its software. DVD will not become popular in the mainland until prices come down," said the spokesman.

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