DANSKIN INC. APPOINTS GENERAL MANAGER FOR BRAND DANSKIN
NEW YORK, Feb 15, 2000 /PRNewswire via COMTEX/ -- Danskin, Inc. (OTC
Bulletin Board: DANS) has appointed Philip Davis to the position of
Vice President/General Manager for Brand Danskin. Davis, who succeeds
Gene Gsell, is based in Danskin's New York headquarters and reports
directly to Carol Hochman, President and CEO of Danskin, Inc.
"Philip Davis is an integral part of the team that will enable Danskin
to realize a profitable year in 2000 and further strengthen this
well-loved women's activewear brand," said Carol Hochman, President and
CEO of Danskin, Inc.
Davis will lead the sales and marketing efforts for all products under
the Danskin brand label, including activewear, dancewear, the
yoga-inspired Zen Sport line, plus sizes, children's apparel, and
international business. He plans to build strategic business
partnerships with retailers, helping them to analyze their business and
position themselves for future growth.
"By capitalizing on Danskin's incredible brand equity, we're going to
expand Danskin's share in the growing women's activewear market," said
Davis. "Our retail customers can expect Danskin to execute our core
business with precision, keep ahead of trends in the women's fitness
industry, and deliver products that reflect those up-and-coming
trends."
Davis brings 20 years' experience in women's apparel, with an emphasis
on branding products. Davis excelled with Sirena Inc., a swimwear and
intimates manufacturer. He led Sirena's most successful launch to date
as President of Liz Claiborne Swimwear, establishing a dominant
presence for the line in all major department stores across the
country. He also served as President of Intimates Brands for Sirena;
handled licensing for various activewear brands, including Rollerblade;
helped launch Reebok Apparel as Vice President of Merchandising, and
subsequently served as Reebok's Director of Apparel Sales. Armed with
an MBA in Marketing from Emory University, Davis began his career with
Macy's in their Executive Training Program.
Davis has named Bill Bratton, a former colleague from Reebok, as Vice
President of Sporting Goods for Danskin. Bratton brings 27 years of
experience in the apparel wholesale business to his new position. Over
the past ten years he served as Director of Apparel for Reebok, Inc.
Previously, he was a key account manager for Adidas USA men's, women's,
and children's apparel, handling the company's major retail accounts.
With a BA in Marketing from Louisiana State University, Bratton
launched his career as a multi-line activewear sales rep.
Bratton will support Davis' focus on retailers by directing the Danskin
sporting goods sales force nationwide. Centrally located in Houston,
Texas, he plans to provide the personal touch for top volume retailers,
presenting new products, and working with retailers to help them manage
their business and profitability with the Danskin brand. Bratton, who
has worked with sporting goods companies serving men, women and
children, embraces Danskin's focus on activewear for women and girls.
Danskin, founded in 1882, made its name by outfitting dancers before
branching out to activewear, and most recently, Everywear(TM), which
incorporates the best elements of active and casual wear. Unlike most
manufacturers of activewear, Danskin has exclusively served a single
target market -- women and girls -- for more than 100 years. Danskin
enjoys strong brand awareness, measured at better than 80% among women.
Danskin, Inc. markets and manufactures leading brands of women's
activewear and dancewear under the Danskin(R), Danskin Plus(R), Danskin
Packables(TM), and Zen Sport(TM) from Danskin(R) trademarks, and
legwear under the Danskin(R), Givenchy(R), and Round the Clock(R)
trademarks. Pennaco Hosiery, a division of Danskin, Inc., is a
manufacturer of private label hosiery sold in department and fine
specialty stores. For store locations, consumers may call 888-DANSKIN.
This press release may contain "forward-looking statements" with
respect to operations, assumptions, the financial condition and future
performance of the Company. Additional information on risk factors that
could potentially have a material impact on the Company's operations
and financial position, and risk factors relating to the management of
the Company is contained in the Company's filings with the Securities
Exchange Commission.
SOURCE Danskin, Inc. |
