Philips, Samsung develop software to convert HDTV to standard NTSC
LAS VEGAS--During the Consumer Electronics Show here, Philips
Semiconductors' TriMedia Product Group and Samsung Information
Systems America disclosed they were developing software to covert
high-definition television signals into standard-definition signals for viewing on
TV sets using the existing NTSC format.
Samsung intends to use the software algorithm, ported to Philips' Trimedia
processor, in new digital TV products, which will be introduced in the fourth
quarter 1998. The software will convert HDTV signals, as defined by the
Advanced Television Systems Committee (ATSC), for TVs using the
National Television Standards Committee (NTSC) format.
The result, said the two companies, will be improved picture quality
compared to other NTSC-based television systems. Philips plans to offer
the capability to other digital TV manufacturers.
"Samsung, working with Philips TriMedia Product Group, will provide its
customers a TV set that will convert high-definition digital video into a format
which can be displayed on a lower cost standard-definition screen," said
Dirk Logie, general manager of the DTV Product Sector for Philips'
TriMedia Product Group, which is based in Sunnyvale, Calif. "Samsung
recognized the need for a product that would make the transition to ATSC
DTV affordable. We look forward to seeing leading TV and set-top
manufacturers like Samsung leveraging the programmability and flexibility of
the TriMedia processor to make the benefits of DTV available to everyone."
A service of Semiconductor Business News, CMP Media Inc.
Story posted at 8 a.m. EST/5 a.m. PST, 1/9/98 |
