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Strategies & Market Trends : Future Schlock!!!!

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To: Arthur Radley who wrote (4)	11/29/2006 5:39:26 PM
From: Arthur Radley	of 34

On 8/25/06 I predicted this... Toy industry could face sales decline Elmo, life-sized minature pony not enough to pull industry out of slump Reuters Updated: 3:38 p.m. CT Nov 29, 2006 NEW YORK - U.S. toy makers may have trotted out a laughing Elmo, a life-sized miniature pony and a digital camera for 3-year-olds this year, but the new products may not be enough to pull the industry out of a slump. The U.S. toy industry rang up $12.7 billion in sales this year through October — down 2.4 percent from a year ago, according to market research firm NPD Group. That puts November and December on the hot seat to pull in $9.1 billion in sales if the industry hopes to at least match last year's total of $21.8 billion. That could be a stretch since NPD said November and December usually account for 33 to 37 percent of total year sales — not the 42 percent needed to match last year's numbers. "It definitely looks like the industry might be down again this year," said NPD industry analyst Anita Frazier said on Wednesday.

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