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Technology Stocks : BLUEFLY.COM(BFLY)

BFLY 3.530

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9:33 AM EST

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To: katy hohmann who wrote (280)	2/21/1999 6:44:00 PM
From: Joe Casey	of 487

From Yahoo board on the NY Times aritcle on Bluefly: NY Times article by: mtwsew1 4431 of 4433 It's on page 3 of the Style section under the PULSE column. Each week this column highlights what's new primarily in fashion. The article mentions the Make My Own Catalog feature and listed a number of items from top designers along with their retail prices and their Bluefly prices. They even put in a small photo of the website. It was written by Ariel Foxman. This weekend The Times has their Spring Fashion magazine section supplement (they do this twice a year - fall and spring). Many people interested in fashion that might not get the Times normally buy it when these sections are featured. It was a good to week to be mentioned! I would also like to comment on the many posts comparing Bluefly to TJ Maxx. As a woman who shops at high end discount stores like Loehmann's and Off Fifth (the SFA outlet), TJ Maxx doesn't come close to Bluefly's merchandise mix. They carry some of the same designers, but Bluefly adds top names like Versace, Armani and Prada that you don't find at all in TJ Maxx and rarely in Off Fifth and Loehmann's.

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