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Technology Stocks : BLUEFLY.COM(BFLY)
BFLY 3.670-6.6%Feb 4 3:59 PM EST

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To: Joe Casey who wrote (279)2/21/1999 6:50:00 PM
From: Joe Casey  Read Replies (1) of 487
 
Here's the NY Times article:


BACK TO
Fashion & Style

www.Bluefly.com

ARIEL FOXMAN
02/21/99

Preface: The galleria-like Web site features a shopping search engine called Make My Own Catalog. Shoppers mark favorite designers and sizes and are presented with an on-screen catalogue of deeply discounted clothes and products tailored to their taste and measurements. No irregulars, no communal dressing rooms. Esthetic hook: Century 21 for the antisocial. At-home or office sample sale: Apparel and accessories for men, women and children by high-end houses like Gucci and Prada, and from more affordable designers like Joe Boxer and Iceberg. Plum rayon Fendi skirt (the site says it retails for $800; Bluefly price, $295); houndstooth gabardine Ermenegildo Zegna suit (retail, $1,550; Bluefly, $425); red wool Gianni Versace young girl's coat (retail, $350; Bluefly, $185). No home should be without: Navy Ralph Lauren hand towel (retail, $11.99; Bluefly, $7.25), only item in under-construction


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