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Technology Stocks : Corel - What is the deal with this company?
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To: Wildcat who wrote (283)8/22/1996 4:44:00 PM
From: SouthernIce   of 347
 
You're exactly right Eric. The key is to get your name across to as many people as possible. The more people that become familiar with the name "COREL", the better. How many times have you heard someone say "I've never heard of them before" about any product or company and not buy because of that, only to go buy what was familiar to them. When you think of an internet browser, who do you usually think of? I'll bet hardly anyone thought of Quarterdeck, and they are now out of the browser business because of that. It might have been a good product, but we'll never know, because they didn't get their name out. Why do you think a company like IBM spent so much money on the Olympics? And the answer is..... name recognition. Sporting events attract large numbers of people, and this is one of the best opportunities to show your name and/or product.
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