BFCI - Braun's Fashions Message Board

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Non-Tech : BFCI - Braun's Fashions

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To: Jim Spitz who wrote (28)	9/8/1997 7:02:00 PM
From: J. Lawson	of 88

ANOTHER RESEARCH REPORT>>>>>>>>>>>> SouthCoast Capital Corp. is initiating coverage of BFCI (8/28/97). Short-term rating = BUY. Long-term Rating = STRONG BUY. SouthCoast is based in Louisiana with offices also in Texas. this 8-page report contains the usual company background info; good discussion and explanation of the bankruptcy siutation; and summary of current senior management team. some highlights include: fye 98 earnings est. = $1.04 price target of $15 - 17. fye 99 earnings estimate = $1.28 12 - 18 month price target = $20+ sales-per-square-foot is increasing. currently in the $165-170 range. Braun's goal is to reach $200 sales-per-square-foot. Braun's expects new stores to be at $175 sales-per-square-foot in their first year. SouthCoast is projecting .02 for the 2nd Q...and .57 for 3rd Q... and .27 for the 4th Q. this is coverage by analyst #2. if the company continues on track and performs, the stock price will take care of itself. and there is the potential for analyst upgrades going forward, if BFCI shows some strength in there somewhere. BE PATIENT.............. HAPPY SHOPPING!!!!!!!!!!!!!!!!!!!............jl

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