SKYM + MSFT
PHOENIX--(BUSINESS WIRE)--Dec. 16, 1998--SkyMall Inc.
(Nasdaq:SKYM) Wednesday announced partnerships with a variety of
Internet sites to increase the number of customers exposed to
SkyMall's unique products.
SkyMall created an "e-tail" program (electronic retailing) to
expand on its successful in-flight catalog and to add a variety of
products and services online by partnering with various Internet
sites. Visitors to SkyMall's partner Web sites may go directly to the
SkyMall site for shopping services, and after shopping, customers are
directed back exclusively to the site from which they began.
SkyMall has named this process the Closed Commerce Loop(tm).
Using the appeal of the Closed Commerce Loop, SkyMall's Internet
growth strategy is based on expanded visibility of the SkyMall brand
name online, in conjunction with private-labeling opportunities the
company recently announced. SkyMall's online sales are growing and now
account for approximately 5 percent of revenues.
Using the Closed Commerce Loop concept, SkyMall is aggressively
pursuing additional sites. Currently, SkyMall is available through
Chicken Soup for the Soul(R), the best-selling book series with more
than 30 million copies sold and translated in 34 languages.
Among its many unique characteristics, Chicken Soup for the Soul
features "Chicken Soup for the Soul Daily Story," which sends more
than 375,000 subscribers daily messages via e-mail. SkyMall is
featured on this daily communication with quick, one-click access to
the SkyMall shopping page.
Other partners include airlines; Microsoft Shopping Plaza, an
online mall offering products and services from a variety of major
vendors; and TheTrip.com, a leading travel site through which
customers can purchase airline tickets and make travel arrangements. |
