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Non-Tech : Delias (DLIA)

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To: drakes353 who wrote (288)4/12/1999 1:32:00 AM
From: chester lee   of 367
 
Drakes,

TURDmay trade separately than DLIA and also exists as an independent company,
but all that stuff you pointed out in their filings makes TURF sound more like a
franchisee. Royalties, overhead allocation (at a premium yet), material handling cost
(also at a premium), advertising fees, sheesh. Right out of the gate, and TURF is set-up
to face more hurdles than typical. If I were cynical, I would say that DLIA has a
decaying business, and had to tap into TURF to maintain an income stream, even at the
expense of TURF. Being pragmatic, I'd agree with you, and believe that DLIA is
stuffing its pockets in an orchestrated fashion) with the intent of artificially (and
temporarily) raising its income.

To what end, I don't know. I have my suspicions. A flurry of 144 filings will confirm
my theory.

chester
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