I've heard their name before, but I don't remember if they're a CUBE customer. I'm fairly certain that they didn't develop their own codec -- instead, they probably integrated someone else's codec into their system.
Meanwhile, here's what you get when you connect a DVD player to a GPS sytsem -- a geographically sensitive video system.
-ASPEN GROUP: Something in the air -- an in-flight entertainment
innovation
M2 PRESSWIRE-13 February 1998-ASPEN GROUP: Something in the air -- an in-flight entertainment innovation with
significant implications for terrestrial media (C)1994-98 M2 COMMUNICATIONS LTD
A groundbreaking interface between airline navigational equipment and digitised video players is making possible the most
tightly streamlined marketing available, in the air or on the ground. Titled 'Radical,' this project spearheaded by Spafax and
Airshow is a marketing innovation which targets an audience as small as a single planeload of passengers.
The output of navigational systems is already seen translated into maps for passengers to view during the flight, showing the
aeroplane's flight path and current location between origin and destination. A simple computer processor transfers navigational
output into graphic formats.
The next step is revolutionary in terms of in-flight media and the development of 'real-time entertainment'. The computer is
linked with DVD (Digital Versatile Disk) or CD-ROM and video segments, and the navigational data is then used to 'trigger'
the appropriate video selection. For example, as the plane flies over Copenhagen, a video on the life of Hans Christian
Andersen is triggered; or, flying in to Dublin in refuel, a 'Riverdance' performance is screened.
This development takes the efficient micro targeting of media to a new level. Correspondingly, advertising sales and
entertainment content can be focussed on the same small scale: now the message can be put in front of an audience who, by
their nature mid geography, truly are interested. And as terrestrial audiences become equally fragmented, and are addressed by
ever more finely-targeted messages, the marketing revolution that 'Radical' represents will enable terrestrial media to be equally
discriminating in their approach.
Note to Editors
Aspen's Spafax Airline Network is the world's leading provider of international in-flight entertainment channels and media
sales. Creators and distributors of innovative in-flight entertainment programmes (including interactive services) for leading
carriers like British Airways, Air Canada, Cathay Pacific, Singapore Airlines and Emirates.
Spafax part of Aspen Media, a division of Aspen Marketing Communications, also operates a global media sales network
handling GBP 10m worth of business. It has offices in New York, Los Angeles, Singapore, Toronto, Montreal and London
representing 45 airlines, including Virgin, Air France and KLM, which altogether reaches 75% of all international travellers.
Aspen Marketing Communications is a division Aspen Group plc, a stock exchange listed company with a staff 1,800 strong.
In 1996 Aspen Group's overall turnover was GBP 97.5m, of which GBP 53.1m was in the marketing communications sector.
Aspen is therefore one of the biggest marcoms agencies in the UK.
Aspen's core ability is marketing and media services; it offers a range of consultative and specialist services through three
operating units: Aspen Agency, Aspen Media and Aspen Field Marketing.
CONTACT: Mark Rowse, Director, Spafax Tel: +44 (0)171 706 4488 Fax: +44 (0)171 479 8527 e-mail:
mrowse@spafax.com Nigel Pritchard, PPR Tel: +44 (0)1932 828 771 Fax: +44 (0)1932 853 448 e-mail:
nigel@p-p-r.demon.co.uk Alan Lawson, Director of Marketing, Aspen Group Tel: +44 (0)171 262 2622 Fax: +44 (0)171
479 8535 e-mail: al@aspenplc.co.uk
*M2 COMMUNICATIONS DISCLAIMS ALL LIABILITY FOR INFORMATION PROVIDED WITHIN M2
PRESSWIRE. DATA SUPPLIED BY NAMED PARTY/PARTIES.* |
