America On-Line (AOL) Message Board

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Technology Stocks : America On-Line (AOL)

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To: one putt who wrote (29497)	8/17/1999 11:07:00 AM
From: Rascal	of 41369

It's a big market.. going to get bigger. You are not the target customer. Your needs are simple. The market is segmented along many factors. I am saying that the customers they were targeting needed AOL as part of the initial offer to get them to sign on. This business is determined by marketing strategy SUPPORTED by technology (products). And, I believe AOL is the best at this. It's all about proper profiling of the customer and making the best matching offer. (You know database marketing.) We really cannot accurately base business outcomes on our own customer preferences and technology level.

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