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To: thecow who started this subject	10/22/2002 1:27:27 AM
From: shadowman	Read Replies (1) of 110653

Microsoft's fake 'Switch to Windows' ad backfires Oct. 20, 2002 By Al Fasoldt Copyright © 2002, Al Fasoldt Copyright © 2002, The Post-Standard Apple Computer's "switch" ads are hurting Microsoft's pride. But they aren't nearly as painful as Microsoft's self-inflicted wounds. Apple has been running ads for many weeks baiting Microsoft over the problems in its much-maligned Windows computer operating system. Apple's clever ads show former Windows users talking about why they switched to the revamped Macintosh. Apple found its "switchers" by going through thousands of unsolicted letters it's received from enthusiastic users. All the "switcher" stories are real, and no identities are faked. Some of the "switchers" have even developed a cult following, much like soap opera stars or ball players. aroundcny.com

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