biz.yahoo.com
>>PROVO, Utah--(BUSINESS WIRE)--Nov. 25, 1996--iMALL Inc. (OTC BB:IIML), Monday
announced that two 30-minute television infomercials dealing with the Internet have been
successfully tested in select U.S. markets and will begin airing nationally in January on cable and
network television.
"The infomercials have generated an even higher level of response in their initial tests than
expected," said Mark Comer, iMALL senior vice president. "We will continue to test them in
various markets through mid-December for the purpose of determining our roll-out strategy for
January '97."
The first infomercial was produced by one of the world's largest producers of infomercials,
Positive Response Television. The 30-minute show contains information about iMALL's
educational workshops and seminars that are held more than 300 times a year across the country.
Through these programs, businesses and individuals are taught how to profit from the Internet.
The second infomercial offers an introductory Internet package that demonstrates how profitable
Internet commerce can be. Also included in the package is information on Internet navigation as
well as AT&T's WorldNet software, Netscape's Personal Trainer and Browser, and an
introduction and tour of the iMALL.
The two infomercials began airing the beginning of November and will continue airing on a test
basis through the middle of December.
The infomercials will add a new level of communication and exposure to millions of new
households nationwide. iMALL's marketing efforts already include radio and newspaper
advertising, direct mail, product packaging, retail displays and direct selling through its thousands
of independent Internet consultants.
"The addition of the infomercials to iMALL's marketing plan is an important step for us," added
Comer. "Not only are we the first to deliver the Internet commerce message through a major
television campaign, but our promotional partnerships with iMALL stores means the iMALL
name is building recognition through nearly every marketing medium available.
"The net effect of this exposure is a significant increase in hits to the iMALL site which directly
converts to increased income through additional product sales and higher transaction fees on all
commercial sales." << |
