PMOR is my pick. Opening website in late Feb. to sell vitamins and drugs over the Internet.
Phar-Mor & Vitamin World Alliance to Launch
Vitamin Brand on the 'Cyber Phar-Mor Online Store'
First Phase of Phar-Mor's Internet Drugstore
YOUNGSTOWN, Ohio, Jan. 21 /PRNewswire/ -- Phar-Mor (Nasdaq: PMOR - news) announced today that it is bringing its
years of discount retailing experience to the Worldwide Web by aligning with NBTY's Vitamin World to offer online sales of
vitamins. Currently under construction at www.pharmor.com, the Company's online venture ''Cyber Phar-Mor'' is scheduled
for opening in late February, 1999. Similar to its retail stores, Phar-Mor will focus on its ''store within a store concept'' and
open the e-commerce business with a Cyber Phar-Mor Vitamin Store. The online Phar-Mor Vitamin Store (''PVS'') will offer
a large mix of vitamins, minerals and herbs at the same discounted prices customers have come to expect in a Phar-Mor retail
store.
PVS will feature a proprietary line of vitamins and supplements labeled ''Vitamin World''. The Vitamin World brand is found
exclusively in Phar-Mor and NBTY's Vitamin World stores. This alliance of two prominent retailers in the vitamin supplement
industry is designed to catapult the launch of Phar-Mor's online drugstore.
Dave Schwartz, the Company's President and COO, remarked ''Phar-Mor is known as the leading retailer of vitamin
supplements in the United States, on a sales per store basis. This success includes the integration of the Vitamin World Store
within its 106 retail stores. Currently, Phar-Mor is realizing sales growth far beyond its expectations in Vitamin World sales
alone. These results, along with Phar-Mor's desire to introduce this product to more customers, makes PVS a logical extension
of this business.''
For over 25 years, NBTY, Inc., has been a leading vertically integrated manufacturer and retailer of a broad line of high quality,
value priced, nutritional supplements located in 250 Vitamin World outlet mall stores throughout the United States. Extending
the Vitamin World brand to the online consumer at an everyday low price will truly make PVS unique to its competitors.
Customers may also receive product information by asking the online Phar-Mor Vitamin Specialist. Phar-Mor is dedicated to
offering more than just supplemental products to the online customer. The online customer will receive added service and direct
assistance with vitamin, mineral or herbal purchases by receiving health and nutritional information through the Phar-Mor
Vitamin Specialist. Plans to offer additional health and beauty care items to the online store are being developed.
Phar-Mor is a retail drug store chain with 106 stores in 19 states and traded on the Nasdaq National Market under the symbol
''PMOR.'' Visit Phar-Mor at www.pharmor.com.
This press release contains forward-looking statements. The actual results of NBTY and Phar-Mor may differ materially from
those contained in the forward-looking statements. Factors that may cause such differences are identified in each company's
current Report on Forms 10K and 10Q.
SOURCE: Phar-Mor |
