Advertising Industry Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Advertising Industry

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

From: Sam Citron	8/10/2007 10:53:41 AM
	of 10

NBC Unit Will Allow Ad-Supported Downloads [WSJ] August 10, 2007; Page B3 A unit of media giant NBC Universal, a subsidiary of General Electric Co., has signed a deal with Israeli start-up Hiro Media to enable ad-supported downloads, in a move that signals a willingness by the network to allow its content onto peer-to-peer, or P2P, networks and still receive advertising revenue. The deal will allow NBC's DotComedy.com's content to be downloaded freely with Hiro's codec, a program used to encode and decode digital data. Hiro's codec will report back viewing figures to content providers so they can charge advertisers for how many people watched their ads.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next