Keith and all another good news release
July 23, 1998 The Superstar Group Launches Major Loyalty Initiative with CSI
CSI to install GT - 100 Terminals in 54 SUPERSTAR Locations
BURNABY B.C. - CSI Credit Systems International Inc. President James Christensen announced today that the Superstar Group
Ltd., a Richmond based group of sport apparel and footware companies, has chosen CSI to develop and operate a customer loyalty
system for them. The program will be operated at 54 store locations in British Columbia, Alberta and Ontario.
The Superstar Group will be launching two customer tracking and loyalty programs using CSI's ERNEXT system. The Superstar
Ultimate Card program will operate at Superstar, Planet Superstar, Lady Superstar, Superstar Kids, Champion Store, Adidas Store
and Nike Shop locations. The Shoes Strings Plus Club card program will operate at all Shoe String locations. ERNEX features such
as Instant Win and Electronic Gift Cards will be used in addition to the "points" based rewards program. CSI's terminals will also be
used to process credit card and Interac debit card payments at all locations.
The real-time ability of ERNEX will inform Superstar customers of their "point" totals immediately at the point of sale, by printing the
information on the customer's receipt. CSI will provide detailed reporting on participating customers purchase patterns to Superstar
management on an on-going basis. CSI derives revenue from the sale of its GT-100 terminals and the processing of loyalty
transactions.
"CSI's experience in executing card based loyalty solutions and the ease of integrating their solution into our retail operation were
big factors in choosing CSI," says Andrea Johnston, Chief Financial Officer for the Superstar Group. "ERNEX's host based flexibility
means that future program improvements will be quick and cost effective, preserving our ability to keep programs fresh for our
customers. This program is a major initiative for us and CSI has become an important partner."
"Superstar is a leader in their industry and we are very pleased to have such a high profile client participate in the ERNEX network,"
says James Christensen, President & CEO of CSI. "Superstar is a believer in the value of customer loyalty and retention." |
