Multiactive Software's Entice!(TM) Wins 'Best of COMDEX' Award
Entice! Recognized as the 'Best Enterprise Productivity Software' by PC WEEK
LAS VEGAS, Nov. 18 /CNW/ -- Multiactive Software Inc.
(Toronto: E.), a leading provider of innovative e-business front office
solutions designed to attract and retain customers, has won a prestigious PC
WEEK "Best of COMDEX" award for its ground-breaking Entice! e-business
solution. Entice!, which allows a traditional business to easily implement Web
site-personalization and e-commerce functionality, was recognized as the "Best
Enterprise Productivity Software" at COMDEX/Fall 1999 -- one of the world's
largest high-tech trade shows.
Entice! 1.5, which debuted at COMDEX earlier in the week, is the first
customer-focused solution that transitions a traditional business into an
e-business by integrating its sales, marketing and customer service functions
with the Internet. Entice! ensures implementation occurs with little impact on
existing infrastructures. The solution includes software modules that automate
the process of finding new leads, qualifying prospects, building detailed
customer profiles and stepping customers through a repeatable sales
process -- all of which is accomplished at fractional cost and effort to
comparable solutions.
"The entire team at Multiactive is proud of what we have accomplished and
for the recognition Entice! has received," says Brent Halverson, President,
Multiactive Software. "We have all worked hard to create a product that
improves the productivity and efficiency of tomorrow's business. But Entice!
goes beyond this. It also enables these businesses to affordably turn their
Web site visitors into prospects, and their prospects into valuable
customers."
The Best of COMDEX, the IT industry's most distinguished new product
competition, recognizes the best and most innovative products introduced by
the 2100 plus exhibitors. This year there were only nine awards presented.
Award winners are selected by a team of judges that include analysts from PC
WEEK Labs and PC WEEK's Corporate Partners, as well as leading IT corporate
innovators and influencers. Details on the Best of COMDEX Awards can be found
online at www.bestofcomdex.com.
About Multiactive Software
Multiactive Software Inc. is a leading developer of innovative e-business,
sales, marketing, and customer management software, including Entice!,
ecBuilder(R), ecBuilder Pro, Maximizer(TM), and Maximizer Enterprise(TM).
Designed to attract and retain customers, these award-winning applications are
used by more than a million people worldwide. Earlier this year, Multiactive
Software won the prestigious Codie Award for having the "Best Internet
Commerce Software" of 1999 as presented by the Software and Information
Industry Association (SIIA).
The company has offices located throughout North America, Latin America,
Europe, and Asia Pacific and a customer base that includes such leading
companies and institutions as Siemens, BankBoston, Travelers Insurance, Virgin
Records, and Pennzoil. To find out more about Multiactive Software and its
products, call 800-804-6299 or visit www.multiactive.com.
This release may contain certain forward-looking statements reflecting
Multiactive Software Inc.'s current expectations in the electronic business
and sales and customer management software markets. Investors are cautioned
that all forward-looking statements involve risks and uncertainties,
including, without limitation, changes in market and competition,
technological and competitive developments, and potential downturns in
economic conditions generally. Additional information on these and other
potential factors that could affect the Company's financial results are
detailed in documents filed from time to time with the Ontario Securities
Commission.
NOTE: All trademarks or registered trademarks stated herein are
properties of their respective owners.
CONTACT: Brenda Christensen, VP, Corporate Communications of Multiactive
Software Inc., 818-884-5391, or blcmultiactive.com.
For further information: Brenda Christensen, VP, Corporate
Communications of Multiactive Software Inc., 818-884-5391, or
blc@multiactive.com
/Web site: multiactive.com |
