Arbitron Selects Applix for Improved Visibility in Budgeting and Forecasting
biz.yahoo.com
Tuesday May 22, 9:00 am ET
WESTBOROUGH, Mass.--(BUSINESS WIRE)--Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced that Arbitron, Inc. (NYSE: ARB), an international media and marketing research firm, selected Applix for its business analytics application. By deploying Applix's platform, Arbitron is able to perform in-depth budgeting and forecasting for various aspects of its business, from revenue, revenue recognition, compensation and fixed assets to company-wide, activity-based reporting and planning. |
