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Technology Stocks : Vodafone-Airtouch (NYSE: VOD)

VOD 13.50

-2.3%

Jan 9 9:30 AM EST

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To: MrGreenJeans who wrote (3056)	12/16/2000 10:55:31 AM
From: MrGreenJeans	Read Replies (1) of 3175

Record buying spree for mobile phones By Nigel Cope 15 December 2000 Mobile phones are on course to be the most popular Christmas present this year. An NOP Research poll this week predicted 4.7 million mobiles would be sold in the quarter to Christmas, compared to 4.4 million in the period last year. That looks achievable, with retailers reporting storming sales. Carphone Warehouse said its two stores in the Meadowhall centre, Sheffield sold 900 phones last week. Dixons said popular phones such as the Nokia 3210 are selling almost as fast as they arrive on the shelves. Dixons, which also owns The Link stores, said the market is being driven by best-selling phones on offer at prices as low as £29.99 with free accessories. Another factor is the arrival of "great looking" products such as the Motorola V100, with a full keyboard and text messaging. According to Orange, the mobile market may have been driven by fresh peer pressure: "Now that more than half the population has one, those that don't feel a bit left out." Carphone Warehouse said the high penetration of mobiles means soaring sales of accessories such as facias and phone rings. Its Orange phone-ring scratchcard has sold well – for £10 the buyer can dial a number and download one of four different rings. The most popular tune is Robbie Williams' single "Rock DJ", and the Mission: Impossible theme is a big seller. There is a downside: retailers of traditional goods such as clothing and books are likely to see their share of spending under severe pressure.

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