Report Identifies New Revenue Streams For CRM Vendors; Applications Hosting Opens Doors to Small and Midsize Business Market
BOSTON--(BUSINESS WIRE)--Oct. 10, 2000--Internet-savvy customer resource management (CRM) vendors are embracing applications hosting as a means to capture the next hot market on their agenda: small and midsize businesses (SMBs). According to new research by Summit Strategies, Inc., the enterprise market is over saturated with CRM solutions, driving wise vendors to employ innovative tactics like applications-hosting to compete for, and acquire, SMB market share. In her report titled, "Can CRM Vendors Use IAH as a Springboard Into Small and Midsize Business?", Industry Analyst Amy Levy examines the opportunities that applications hosting could cultivate for CRM vendors looking to gain entrance into the SMB market.
"Delivering existing solutions via existing business models won't cut it," said Levy. "To win, vendors must tangibly exploit the application service provider (ASP) model's promise to deliver high-end solutions more easily, quickly and inexpensively in order to satisfy SMB customers' requirements."
In this report, Summit Strategies profiles five leading CRM vendors in their efforts to capture the SMB market through applications hosting: Siebel Systems, Kana Communications (formed by a merger of Kana and Silknet Software), Onyx Software, Pivotal and Interact Commerce (formerly SalesLogix). Levy analyzes the strengths and weaknesses of these companies' applications-hosting strategies and recommends leverage-areas that each vendor may want to focus on to differentiate itself from its competitors.
The report also outlines what smart vendors need to do to succeed in capturing the SMB market through applications hosting. "For example, the big winners in the CRM applications-hosting war will be those vendors that have focused their early efforts on building out solid ASP programs for their SMB-savvy channel partners--not dedicating precious resources to developing internal ASP divisions," said Levy.
More information on this report and other Summit Strategies reports and services can be obtained by calling (617) 266-9050.
About Summit Strategies, Inc.
Summit Strategies (www.summitstrat.com) is the leading provider of research and information about the emerging markets, technologies and strategies that will change the rules of competition in the technology industry. Through in-depth analyses of business-to-business Internet applications hosting, wireless/mobile technologies, and portals and e-marketplaces, Summit Strategies helps its clients define, manage and capitalize on the most significant opportunities created by the new digital economy. Established in 1984, Summit Strategies' compelling research reports, one-on-one client interactions with senior analysts, and consulting services help senior executives and strategic planners anticipate, define and capitalize on fast-paced industry shifts.
CONTACT:
KHJ Public Relations
Carol Wolicki
(617) 241-8000
cwolicki@khj.com
or
Summit Strategies, Inc.
Katie Lybrook
(617) 531-8122
klybrook@summitstrat.com |
