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To: thecow who wrote (30831)9/16/1999 6:11:00 AM
From: puborectalis   of 41369
 
Wednesday, September 15, 1999 Published at 20:06 GMT 21:06 UK

Sci/Tech

UK online shopping doubles

The UK government offers advice on online shopping

By Internet Correspondent Chris Nuttall

Which? Online, the Internet arm of the UK Consumers'
Association says online shopping has doubled in the
past year based on the results of its annual survey.

It suggested one in ten Net users are
now buying online and they are no
longer nerds. Books, flights and
holidays have taken over from
computer hardware and software as
the most popular products being sold.

The survey of 2,000 people across the UK suggested
that consumer confidence about shopping online
increased the longer they had been surfing. Fifty-eight
per cent of those who had been online for more than two
years had bought something, compared to only a quarter
of those connected up in the past year.

Online numbers booming

It is estimated that 10 million people are now using the
Internet in Britain. The fast rate of adoption fuelled by
subscription-free services means almost 40 per cent of
those have come online in the past twelve months.

But the high cost of phone calls continues to limit the
amount of time spent online it appears: three-quarters of
users surf the Net for five hours or less a week and visit
on average 13 websites a week. More than a quarter
said they would like to see faster downloading times.

E-mail is still the killer application: more than half those
questioned said they regularly sent messages to friends
and family while one in five long-term users said they
preferred e-mail to any other form of communication.

"It's very encouraging to see an increase in consumers'
confidence online and that shopping via the Internet has
become a more positive experience," said Alan Stevens,
editor of Which? Online.

"The increase in online purchases of holidays and flights
show that those consumers are now seeing the benefits
of shopping via the Internet, saving both time and
money."
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