cozone.com Uses Silknet eSales to Provide Personalized On-line Shopping Experiences
MANCHESTER, N.H., Dec 14, 1999 (BUSINESS WIRE) --
CompUSA's cozone.com Offers Customized Recommendations for
On-line Purchases through Jill, a Virtual Sales Assistant
Silknet Software, Inc. (NASDAQ:SILK) today announced that cozone.com,
a wholly-owned Internet subsidiary of CompUSA Inc., is using Silknet
eSales(TM) to implement a virtual sales assistant, "Jill--the Notebook
Advisor." Designed to help customers buy notebook computers on-line,
cozone.com's Jill uses Silknet's Trusted Advisor(TM) technology to
personalize interactions with customers and help them select the
correct product.
"Today, the e-commerce industry is limited to offering either customer
self-service, or assisted service through the phone or an in-store
experience," said Stefania Nappi, president of Silknet's Trusted
Advisor Division. "Silknet eSales enables cozone.com to offer its
customers an experience that combines the ease and convenience of
on-line shopping with the individual attention shoppers would receive
from a sales representative. People want to buy from people, on-line
shoppers want a person--a trusted advisor--to help them through their
purchasing decisions. Silknet eSales' Trusted Advisor technology is
unique in its ability to create virtual assistance that brings a new
level of 'personal touch' to on-line interactions."
Silknet eSales is based on Trusted Advisor, the company's sophisticated
marketing and sales technology developed through years of research at
MIT's Sloan School of Management. Using Trusted Advisor's
micro-segmentation features combined with psychographic and demographic
profiling, Silknet eSales customizes Jill's sales approach to match the
customer's buying style and knowledge. cozone.com worked in partnership
with InSite Marketing (now Silknet) to develop Notebook Advisor to meet
very specific needs. To that end, Jill also analyzes the customer's
needs and then offers several notebook computers that match, along with
detailed descriptions, pictures and third party reviews and articles
about the products. Jill's advice and sales approach are tailored
specifically to the individual customer, providing a more comfortable
on-line shopping experience and building a stronger, trusting
relationship.
"The response to Jill has been phenomenal," said Iang Jeon, vice
president of business development and strategy for cozone.com. "The
Notebook Advisor has really made a difference in the way we're able to
interact with customers. Jill guides our customers through the entire
purchasing process in a friendly and helpful manner. By creating a
comfortable and personal shopping environment, cozone.com is able to
move customers from browsing to buying, increasing sales and lowering
costs."
About Silknet eBusiness Experience
The Silknet eBusiness Experience product line is a suite of
e-business solutions, all built upon Silknet eBusiness System(TM),
which is a Web-based platform for building, deploying and configuring
customer-centric e-business applications. Silknet eService(TM) is a
customer service application that enables a company to provide customer
self-service and collaboration using the Web, e-mail, the telephone and
other messaging media. Silknet eCommerce(TM), a Web-based solution for
building and managing an electronic storefront, is the first solution
to integrate e-commerce and e-service. Silknet eSales uses Silknet's
unique Trusted Advisor technology in an e-sales application that
assists consumers in their selection of on-line products and services
using a virtual sales assistant.
About cozone.com
cozone.com, a CompUSA company, is headquartered in Marlborough, MA
and is the wholly owned Internet retailing subsidiary of CompUSA Inc.
(NYSE:CPU), one of the nation's leading retailers and resellers of
personal computers and related products and services. cozone.com
provides customers with one of the widest ranges of products for use in
the home, home office, small office and on the road. cozone.com is
committed to providing the highest levels of customer service and best
of breed e-tailing technology in the industry. For more information on
cozone.com, visit their Web site at www.cozone.com.
About Silknet Software, Inc.
Silknet Software, Inc. (NASDAQ:SILK) provides the industry's leading
customer-centric e-business applications and systems for Global 2000
and dot.com companies such as Office Depot, Microsoft, Priceline.com,
Beyond.com, Sprint, Utility.com, Inacom and Bell Canada. Built from the
ground up with Web technologies and standards, Silknet's software
allows companies to build strong customer relationships through
personalized marketing, sales, electronic commerce and customer support
services. Silknet's approach integrates all customer interactions and
data whether across the Web, by phone, through e-mail or in person,
providing the company's agents, partners and the customers with a
single view of their relationship. Silknet is headquartered in
Manchester, N.H., with offices across North America and in Europe.
Additional information can be obtained on the World Wide Web at
silknet.com or by calling Silknet at 603-625-0070.
Silknet eService, Silknet eSales, Silknet eCommerce, Silknet's Trusted
Advisor and Silknet eBusiness System are trademarks of Silknet
Software. All other trademarks are the property of their respective
holders.
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995:
This news release contains forward-looking statements about the
business, financial condition, and prospects of cozone.com Inc., a
wholly owned subsidiary of CompUSA Inc. The actual results of
cozone.com Inc. could differ materially from those indicated by the
forward-looking statements because of various risks and uncertainties,
including without limitation, changes in product demand, the
availability of products, changes in competition, economic conditions,
various inventory risks due to changes in market conditions and other
risks. All of the foregoing risks and uncertainties are beyond the
ability of cozone.com Inc. to control, and in many cases, cozone.com
Inc. cannot predict the risks and uncertainties that could cause its
actual results to differ materially from those indicated by the
forward-looking statements. When used in this news release, the words
"believes," "anticipates," "expects" and similar expressions as they
relate to cozone.com Inc. or its management are intended to identify
forward-looking statements.
Any statements contained in this press release that do not describe
historical facts may constitute forward looking statements as that term
is defined in the Private Securities Litigation Reform Act of 1995. Any
forward looking statements contained herein are based on current
expectations, but are subject to a number of risks and uncertainties.
The factors that could cause actual future results to differ materially
from current expectations include the following: fluctuations in
customer demand; the Company's ability to manage its growth; the risk
of new product introductions and customer acceptance of new products;
the rapid technological change which characterizes the Company's
markets; the risks associated with competition; the risks associated
with international sales as the Company expands its markets; and the
ability of the Company to compete successfully in the future, as well
as other risks identified in the Company's Securities and Exchange
Commission filings, including but not limited to those appearing under
the caption "Risk Factors" in the Company's Prospectus dated May 5,
1999.
Copyright (C) 1999 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: Silknet Software, Inc. Schwartz Communications
David Fowler Tedd Rodman/Leah Barrett
603-625-0070 781-684-0770
dfowler@silknet.com teddr@schwartz-pr.com
or or
Joe Blumenfeld Hadley Pollet
cozone.com Mullen
508-480-8500 x2020 978-468-1155
jblumenfeld@cozone.com hpollet@mullen.com
WEB PAGE: businesswire.com
GEOGRAPHY: NEW HAMPSHIRE MASSACHUSETTS
INDUSTRY CODE: COMPUTERS/ELECTRONICS
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