Xerox at Drupa with new technology, services and solutions
FULL STORY
As it prepares for the world's largest printing exhibition at the end of May, Xerox launched its fastest yet continuous feed printing system that helps print providers capitalise on the high-speed, high-volume monochrome printing market. The new high-speed system makes it easier to produce books, manuals and trans-promotional applications.
At a media pre-briefing on 17 January for Drupa 2008, Xerox took the wraps off the Xerox 650/1300 Continuous Feed Printing System, which combines speed, ease-of-use and workflow productivity into a powerful device for service bureaux, data centres, and commercial print providers.
The company also highlighted new printing technologies, workflow solutions, business development services and applications that fortify Xerox's leadership position in offering the industry's broadest portfolio of systems and solutions.
The Xerox 650/1300 can print up to 1,232 duplex A4 images per minute. The system uses dry toner, xerographic imaging and flash-fusing technology - a unique process that does not use heat or pressure or make contact with the paper, allowing the device to print on a wider array of substrates than competitive systems. It is part of an array of offerings that Xerox will bring to Drupa, 29 May – 11 June, showcasing how graphic communications companies can expand their businesses and profit from growth opportunities in digital printing.
‘Drupa is the Olympics of the graphic communications industry and we'll have a gold medal performance,’ said Valerie Blauvelt (pictured above), vice president of marketing for Xerox Corporation’s Production Systems Group at the Drupa media briefing. ‘We'll stand out as the industry's leader for the most advanced technology, widest range of offerings, and opportunities for print providers to profit by exceeding the needs of their customers.’
A Drupa preview
As the industry adapts to clients' needs for more environmentally sustainable approaches to printing, Xerox is highlighting its heritage as an environmental leader and as the company of choice that helps print providers ‘green’ their offerings. To demonstrate its decades-long commitment to sustainability, Xerox is integrating green aspects into its 3,500 square-metre stand at Drupa. The exhibit is built with environmentally friendly materials, including energy-saving lighting and re-usable components.
‘We operate in an industry that puts marks on pages and, therefore, our business inherently impacts the environment,’ continued Blauvelt. ‘However, there are ways to minimise this impact through technological advancements and smarter work processes. At Xerox, we've practiced environmental stewardship long before it was popular to do so and our business has benefited as a result. At Drupa and through ongoing outreach with graphic arts customers, we're helping the industry work differently so that the impact on the environment is less and the benefit to their business is more.’
Xerox to focus on three key areas at Drupa
The company will focus on three key areas at Drupa to highlight its competitive advantages in the digital printing marketplace and how customers benefit from Xerox's advanced offerings including:
• accelerated innovation in technologies, workflow solutions and business development services. Xerox's advanced digital printing technology, business development services and workflow solutions enable the just-in-time production of brochures, catalogues, statements, books, packaging and other collateral that can be customised for an audience from one to thousands. Xerox will also use the event as a platform to look back at Xerox's five decades of market-making innovations and to leap forward with glimpses of future ground-breaking technologies, including environmentally friendly innovations.
• industry-leading partnerships and profitable, productive applications such as direct marketing pieces, photo books and photo specialty, packaging, and specialty imaging for secure documents.
• the opportunities for the commercial print market to become more eco-friendly through technology, toner, inks and paper that can reduce waste, decrease energy use and preserve the world's forests.
Among spotlighted innovation, Xerox will feature its expanding portfolio of continuous feed systems including the Xerox 650/1300.
A versatile and valuable printing system
The Xerox 650/1300 is a natural fit for publishing applications such as books and manuals. New high-speed technology and a streamlined workflow yield the high productivity customers need, while sharp text and graphics ensure the professional look and feel readers expect. Xerox's patented Print Line Management helps operators view, manage and respond to every component in the print line from any print engine's touch-screen interface.
Maximum resolution is 1200 x 600dpi and an optional Xerox FreeFlow DocuSP print controller is also available. The system also features a wide print web that enables flexible imposition so users can print more efficiently and reduce costs and paper waste.
‘The monochrome market continues to be a solid revenue generator for our customers and Xerox's advancements in continuous feed serve to help our customers ratchet up even more profitable growth,’ said Blauvelt.
The Xerox 650/1300 Continuous Feed Printing System will be available for order taking immediately in Europe. In North America and developing markets, order taking will begin in the second quarter of this year.
PDF download available
You can download the brochure on this new press in PDF format by using the Adobe link at the foot of this same article in our Drupa Newsroom, where the new Xerox 650/1300 is also illustrated.
At Drupa, Xerox will also demonstrate the speed and flexibility of its 490/980 Color Continuous Feed Printing System, the fastest full-colour toner-based continuous feed device. Unveiled in October of last year, the Xerox 490/980 prints at 600 dpi resolution and maintains top speed when printing full-colour or black-and-white, regardless of the number of colours used or the weight of the paper. It prints 69 metres or 450 images per minute two-up, simplex on A4 paper, and 900 images per minute when in the duplex configuration.
The Xerox stand at Drupa 2008 will be located in Hall 8b and is expected to be visited by more than 100,000 visitors during the 14-day event.
About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit: www.xerox.com.
For more information on Xerox @ Drupa visit: www.xerox.com/Drupa.
About Xerox South Africa
Xerox Corporation is represented in 24 sub-Saharan countries by Bytes Document Solutions, headquartered in Johannesburg. Additional information on Xerox and Bytes can be found at: www.xerox.co.za
© Graphic Repro On-line, 23 January 2008.
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