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Strategies & Market Trends : Aardvark Adventures

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From: ~digs	6/17/2007 3:47:47 AM
	of 7944

Globalization in Every Loaf Message 23630364 In a glassed-off area in the headquarters of Sara Lee, a handful of specialists study computer screens and flat-screen televisions beaming the latest weather reports and commodity prices. They are sourcing ingredients from all over the world to make Sara Lee’s assortment of breads, deli meats and microwaveable desserts. The lowering of trade barriers more than a decade ago has pushed food companies to scour the globe for more exotic — or the cheapest — ingredients to compete in a more global marketplace, not unlike automakers shipping in parts from all over..

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