C-Cube Message Board - Msg: 3862369

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Technology Stocks : C-Cube

CUBE 36.22

-0.6%

1:34 PM EST

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To: DiViT who wrote (31521)	3/27/1998 12:33:00 PM
From: Don Dorsey	of 50808

Steady Transition from Analog to Digital Consumers want HDTV. From black-and-white TV to color, from phonographs to CDs, from videotapes to DVD, there is proof the American consumer has never passed up the opportunity to take advantage of improved video and audio performance. HDTV is no different. Surveys of consumers who have seen the technology indicate an overwhelming interest in it's revolutionary picture and sound quality improvements and its potential for interactivity (See CEMA/Verity HDTV consumer focus group research). Currently, one in every four households buys a TV set each year - that's 25 million TV sets a year. And, 18 million of all U.S. households have paid $2,000 or more for their TV set. With the average life of a TV at eight years, many of these 18 million households will be ready to replace their analog sets with HDTVs in the first few years of introduction. EIA/CEMA conservatively predicts that 30 % of U.S. households will have digital sets by 2006. All indications are that this technology will be a tremendous success. cemacity.org

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