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Gold/Mining/Energy : Canadian-under $3.00 Stock-Picking Challenge
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To: SAM-DAN who wrote (3044)6/14/2001 1:35:40 PM
From: Al Collard  Read Replies (1) of 11802
 
SAM-DAM, more news from your pick FRL-v:

Firelight commences advertisement for gold videos

Thu 14 Jun 2001

News Release
Mr. Mike England reports

Firelight has commenced television advertising for the company's new golf
training videos by Butch Harmon (coach to Tiger Woods and other elite,
professional golfers) entitled "Butch Harmon's Ultimate Golf."
Shareholders, and golfers in general, will be able to view advertisements
for the brand new series by the world's No. 1 golf coach at various times
starting June 18. A one-week schedule on the Golf Channel will make up the
initial media test comprising 30- and 60-second spots which will air in
Prime Time (7 to 11 p.m.), Late Fringe (11 p.m. to 2 a.m.), Daytime (6 a.m.
to 7p.m.) and Run of Schedule (6 a.m. to 6 a.m.). Other national, regional
and spot television (i.e., ESPN and Fox Regional Sports) will be tested as
well once the Golf Channel test is complete.
The company is also pleased to report radio coverage for advertisement of
its new videos on "PGA Radio" has commenced as of June 11, 2001, and a
half-page ad has been taken out in the "Florida Golf Magazine," scheduled
for distribution on June 23, 2001.
A much more extensive advertising campaign to include coverage at the
British Open and Ryder Cup is also under way. Details will be released in
the near future.
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