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Strategies & Market Trends : Trader J's Inner Circle
NVDA 182.35-0.6%Dec 5 9:30 AM EST

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To: Canuck Dave who wrote (3200)1/5/1999 2:15:00 PM
From: Vicrobi  Read Replies (1) of 56535
 
PRFM - Take a look!!!
Perfumania is the nation's largest fragrance retailer with 290 stores.
Now they are going online. Initial deals signed with Amazon [AMZN], Microsoft [MSFT], Yahoo [YHOO] and E-Trade [EGRP].

Perfumania will become a ''truly global'' Internet marketer of perfumes since it has the solution to the problem of the international consumer having to pay customs and shipping to their country. The Company's affiliate already distributes fragrances and related products through representatives in more than 80 countries.

Perfumania.com intends to offer the lowest prices available for the more than 2,000 different products it will initially offer. Those products will include all major fragrances, from Giorgio Armani, Cartier, Fendi, Ralph Lauren, Gucci and Versace to Tommy Hilfiger and Cool Water. The offerings also will include the Company's own manufactured bath and body brands including Nature's Elements Skin Care, NE Sport and Jerome Privee.

4.5 million customers contributing to 180 million annual sales
15 million visitors/year to 290 bricks and mortar stores
3.96 book value as of Dec. 15, 1998.


Price & Volume
Recent Price $ 3.44
52 Week High $ 3.88
52 Week Low $ 0.41
Avg Daily Vol (Mil) 0.08
Beta 0.48

Share Related Items
Mkt. Cap. (Mil) $ 22.43
Shares Out (Mil) 6.52
Float (Mil) 1.90
Institutional Holdings (Mil) 0.65

Dividend Information
Yield % 0.00
Annual Dividend $ 0.00

Financial Strength
Current Ratio (MRQ) 1.06
LT Debt/Equity (MRQ) 0.15
Total Debt/Equity (MRQ) 1.55
Valuation Ratios
Price/Earnings (TTM) N/A
Price/Sales (TTM) 0.13
Price/Book (MRQ) 0.81
Price/Cash Flow (TTM) 6.06

Per Share Data
Earnings (TTM) $ -2.33
Sales (TTM) $ 26.60
Book Value (MRQ) $ 4.22
Cash Flow (TTM) $ 0.57
Cash (MRQ) $ 0.28

Mgmt Effectiveness
Return on Equity (TTM) % -43.46
Return on Assets (TTM) % -12.59

Profitability
Profit Margin (TTM) % -8.70

Mil = Millions MRQ = Most Recent Quarter TTM = Trailing Twelve Months
N/A = Not Available N/M = Not Meaningful
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