BNYN news:
Switchboard Signs Microsoft to One-Year Sitewide Sponsorship; Sponsorship on
Popular Directory Site Expected to
Drive Consumer Traffic To Microsoft Online Services
Business Wire - June 08, 1998 09:54
%SWITCHBOARD BNYN %MASSACHUSETTS %WASHINGTON %COMED
%COMPUTERS %ELECTRONICS %INTERACTIVE %MULTIMEDIA
%INTERNET V%BW P%BW
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WESTBORO, Mass.--(BUSINESS WIRE)--June 8, 1998 -- Switchboard Inc., the
majority-owned Internet directory service subsidiary of Banyan Systems Inc., and
Microsoft Corp. today announced the
signing of a one-year, comprehensive sponsorship deal that calls for the purchase of
sitewide advertising positions on the Switchboard Internet site for four major Microsoft
Internet properties: the
Microsoft(R) CarPoint(tm) online automotive service, the Expedia(tm).com travel
service; Microsoft Investor; and the soon-to-be-launched Microsoft HomeAdvisor(tm),
online real estate service. Each
property will be a sitewide Switchboard(R) sponsor in its respective category -- Auto,
Travel, Finance or Real Estate.
Microsoft will have sitewide exposure to millions of visitors who visit
switchboard.com weekly to find people, information about business and
other facts. In addition, Microsoft advertisements will
fill a number of highly targeted, category-specific ad spots in both the Switchboard
Yellow Pages and SideClick(tm), Switchboard's innovative Web searching service.
"Switchboard is one of the strongest buys on the Internet because of its tremendous
reach, audience demographics, and breadth of advertising options," said Marty Taucher,
network communications
manager, interactive media group, Microsoft. "It's a great fit for our broad range of
consumer services."
Switchboard offers the most comprehensive set of advertising solutions available to
address the varied needs of Internet advertisers. From the easy-to-use Ad Studio(tm)
self-publishing tool for small
businesses to inventive national advertising offerings such as Switchboard sponsorships
and its Yellow Pages Dealer Locator ads, Switchboard delivers solutions that
consistently generate strong results.
"Microsoft is a powerful addition to our site and sends a clear message to future
prospects regarding the value of advertising on Switchboard," said Dean Polnerow,
president of Switchboard. "Directories are
one of the most effective ways to target advertising on the Web. We are pleased that
Switchboard's advertising business model continues to be reinforced by top tier
companies like Microsoft."
About Switchboard Inc.
Switchboard (http://www.switchboard.com/) is the leading white and yellow pages
directory on the Web. More than 40 million times each month, Switchboard helps
consumers find the information they need,
whether it is locating a long-lost friend or the nearest restaurant, hotel or automobile
dealer. Switchboard is among the 12 most active Web destinations, according to Media
Metrix, the PC Meter Co., the
foremost Internet traffic-monitoring service. Offering comprehensive information,
unmatched speed and innovative features, Switchboard is the online directory selected
by America Online Inc. for its more
than 10 million members, and is also the directory used by AltaVista. Switchboard Inc.
is a majority-held subsidiary of Banyan Systems Inc. (Nasdaq "BNYN").
About Microsoft Corp.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software for
personal computers. The company offers a wide range of products and services for
business and personal use, each
designed with the mission of making it easier and more enjoyable for people to take
advantage of the full power of personal computing every day.
Switchboard is a registered trademark and SideClick and Ad Studio are trademarks of
Switchboard Inc. Microsoft, CarPoint, Expedia and HomeAdvisor are either registered
trademarks or trademarks of
Microsoft Corp. in the United States and/or other countries. Other product and
company names herein may be trademarks of their respective owners.
Note to editors: If you are interested in viewing additional information on Microsoft,
please visit the Microsoft Web page at microsoft.com on
Microsoft's corporate information pages.
CONTACT; Shandwick Public Relations for Microsoft,
Tim Fry, (425) 452-5440,
tfry@shandwick.com
or
Switchboard Inc.,
Maurice Casey, (860) 355-9185
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