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Politics : Politics for Pros- moderated

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To: LindyBill who started this subject3/4/2004 12:58:18 PM
From: LindyBill  Read Replies (2) of 793928
 
THE NOTE - Roll Call 's Ethan Wallison reports on the Kerry campaign's use of a controversial marketing practice to collect information about people the campaign say expressed interest in supporting Kerry in the primaries and caucuses.

"The contracts with Equifax Marketing Services worth about $36,000 called for the company to find so-called 'appendages' in its massive consumer database. Appending is a practice that involves plugging bits of information into databases in order to collect e-mail addresses or flesh out consumer profiles."
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