Stephen,
This announcment came out last week... another retail chain going with the Ernex system.. good for CSI. Expecting tremendous increase in revenue for the company compared to last year!
CSI CREDIT SYSTEMS INTERNATIONAL INC. - SUPERSTAR GROUP LAUNCHES MAJOR
LOYALTY INITIATIVE WITH CSI
BURNABY, BRITISH COLUMBIA--
CSI Credit Systems International Inc. President James Christensen
announced today that the Superstar Group Ltd., a Richmond based
group of sport apparel and footware companies, has chosen CSI to
develop and operate a customer loyalty system for them. The
program will be operated at 54 store locations in British
Columbia, Alberta and Ontario.
The Superstar Group will be launching two customer tracking and
loyalty programs using CSI's ERNEX(TM) system. The Superstar
Ultimate Card program will operate at Superstar, Planet
Superstar, Lady Superstar, Superstar Kids, Champion Store, Adidas
Store and Nike Shop locations. The Shoes Strings Plus Club card
program will operate at all Shoe String locations. ERNEX features
such as Instant Win and Electronic Gift Cards will be used in
addition to the "points" based rewards program. CSI's terminals
will also be used to process credit card and Interac debit card
payments at all locations.
The real-time ability of ERNEX will inform Superstar customers of
their "point" totals immediately at the point of sale, by
printing the information on the customer's receipt. CSI will
provide detailed reporting on participating customers purchase
patterns to Superstar management on an on-going basis. CSI
derives revenue from the sale of its GT-100 terminals and the
processing of loyalty transactions.
"CSI's experience in executing card based loyalty solutions and
the ease of integrating their solution into our retail operation
were big factors in choosing CSI," says Andrea Johnston, Chief
Financial Officer for the Superstar Group. "ERNEX's host based
flexibility means that future program improvements will be quick
and cost effective, preserving our ability to keep programs fresh
for our customers. This program is a major initiative for us and
CSI has become an important partner."
"Superstar is a leader in their industry and we are very pleased
to have such a high profile client participate in the ERNEX
network," says James Christensen, President & CEO of CSI.
"Superstar is a believer in the value of customer loyalty and
retention."
CSI is positioned to lead businesses into the future through the
innovative management of transaction information utilizing its
multifunction point of sale terminals and advanced parking
equipment, value-added card programs and data collection.
On behalf of the Board of Directors
per: "James Christensen"
James Christensen, President
For more information on CSI please contact
Caren Holtby
(604)415-1500
choltby@csicredit.com
www.csicredit.com
The Vancouver Stock Exchange has neither approved nor disapproved
the contents of this release.
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