Here is some new business for Matrixx Marketing:
MATRIXX Marketing and Intelliquest Marketing Information Solutions
Sign Three-Year Data Source Agreement
Analytical Models to Improve Consumer Targeting
ATLANTA--(BUSINESS WIRE)--June 16, 1998--IntelliQuest Marketing Information Solutions (IQ MKIS), a division of IntelliQuest Information Group Inc. (NASDAQ:IQST - news), announces a three-year agreement with MATRIXX Marketing Inc. (NYSE:CSN - news), under which MATRIXX will use the IQ MKIS Donnelley Consumer file.
This robust database will assist with the development of analytical models and customer profiles to help serve a wide range of MATRIXX clients in several industries.
IntelliQuest is a leading provider of information-based marketing services to the technology industry. Dr. Charles Stryker, president of IQ MKIS stated, ''The cooperative relationship between MATRIXX and IntelliQuest represents a great opportunity for us to develop revolutionary new services for the communications industry. This new agreement represents a real strengthening of our partnership and we are excited about exploring new methods for retaining and acquiring profitable customers. This is the key for communications companies as the industry continues to become more competitive. By purchasing IQ MKIS' services, MATRIXX reinforces the importance of information marketing in a highly competitive market.''
Christine Wright, vice president of Database Services at MATRIXX Marketing Inc., agrees. ''This relationship between our companies brings to MATRIXX a key resource that will help us to increase the value and effectiveness of our marketing programs. MATRIXX is focused on meeting the demands of a rapidly evolving marketplace and we intend to offer our customers increasingly high-tech, high-touch customer lifecycle management solutions through premier database products and
services. We have implemented highly customized solutions for the wireless communications market focused on customer loyalty and retention and are developing products focused on customer acquisition, cross-sell and up-sell opportunities that leverage the use of the IntelliQuest data.''
About MATRIXX Marketing
MATRIXX Marketing is the world leader in providing outsourced teleservices solutions to marketing-intensive companies worldwide, including leading companies in the following industries; communi- cations, financial services, consumer goods, and technology. MATRIXX employs more than 26,000 people in more than 30 service centers throughout the United States and in Canada, and Western Europe.
MATRIXX is committed to assisting its clients make better, more profitable connections with their customers and employees to drive overall growth and satisfaction. Serving as an extension of its clients' businesses, MATRIXX manages customer interactions ranging from simple information requests, dealer referrals and product sales, to complex customer service, employee relations, technical support, and sophisticated business-to-business sales.
MATRIXX is a member of the Cincinnati Bell Family of Companies (NYSE:CSN - news), and is on the Internet at www.matrixx.com.
About IntelliQuest
IntelliQuest Marketing Information Solutions is a division of IntelliQuest Information Group, Inc. (NASDAQ:IQST - news).
Its charter is to provide effective marketing information solutions to the global technology market. MKIS is focusing its efforts on delivering ''best of breed'' products and services aimed at the marketing information needs of high technology, telecommunications, utility and cable companies. The division offers a unique combination of complete, accurate data, world-class analytical research and best practice expertise in database marketing.
IQ MKIS provides products and services that support the complete marketing process -- from customer identification through data enhancement, analysis and segmentation, marketing program development. IQ MKIS helps technology marketers maximize the overall effectiveness of their customer acquisition, retention, cross-sell and up-sell activities to create a closed-loop marketing solution. IQ MKIS is headquartered at 380 Interstate North Parkway, Suite 310, Atlanta, GA 30339.
Telephone: 770/612-8008 Fax: 770/612-9008, Internet: iqmkis.com.
Headquartered in Austin, Texas, with offices in Atlanta, Silicon Val- ley, New York, and London, IntelliQuest provides information-based marketing services to the technology industry. IntelliQuest uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, deter- mine price sensitivity, and evaluate new products, markets or other business opportunities.
IntelliQuest licenses custom proprietary software applications for electronic product registration and offers associated database marketing products and services, including data enhancement, data cleansing, data mining and professional services. Zona Research, a wholly owned subsidiary of IntelliQuest, provides qualitative and quantitative information and advice to the Internet and online services industries. IntelliQuest has more than 400 employees worldwide. intelliquest.com.
Contact:
IntelliQuest MKIS, Atlanta
Amy Kerley Moorhouse, 770/612-8008, Ext. 204
amoorhouse@intelliquest.com
or
MATRIXX Marketing
Renea Morris, 513/397-7775
rmorris@cinbell.com
More Quotes
and News:
Cincinnati Bell Inc (NYSE:CSN - news)
IntelliQuest Information Group Inc (Nasdaq:IQST - news)
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