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Technology Stocks : Alcatel (ALA) and France

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To: Steve Fancy who wrote (32)9/26/1998 6:06:00 AM
From: bertrand bidaud   of 3891
 
Short transaltion of previous article from La Tribune
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Alcatel expects to sell 8 millions GSM handset in 1998
The group tries to catch up its delay in mobile telephony
Results from operation slightly positif this year
positif cette année.

Due to the delay in getting involved in cellular telephony, the group has just been through one of its worse crises ever. This activity is not the only responsible for the crisis but is a factor despite strong efforts undertaken to become a leading force in the sector.
According to 2 studies done by Infosource and Gfk Alcatel is ranked number 3 and 4 in Europe on this segment.
Alcatel expects to sell 8 millions handsets, most of them (70% ) in EU. World market estimated to 77 millions.
Revenue generated 6.58 billions FF
"Results only sligtly positif, but the objective was to move from red to black" Patrick Liot, division mobiles
Market share in France 33 % , 16 % in Europe

One Touch Easy, handset launched last year has been the second best seller in Europe during 1st half of 98.
Market addressed from there will target converging internet and telephony, with more data com facilities, email, etc...
In this end, advertising campaign of 200 millions FF has been launched to develop brand recognition with public

From "La Tribune "
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