KeyBank Selects Omniture to Optimize Online Marketing Campaigns
biz.yahoo.com
Wednesday June 20, 8:00 am ET
Financial Services Leader Uses Omniture to Enhance the Online Customer Experience
OREM, UT--(MARKET WIRE)--Jun 20, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that KeyBank, one of the nation's largest banking and financial services companies, has selected Omniture to measure the effectiveness of their online campaigns in real-time. Using Omniture SiteCatalyst® Web analytics, KeyBank may now gain in-depth insight into what online marketing strategies are driving increased applications for checking accounts, credit cards, home loans and other products and services offered by the company.
"We offer a variety of different services on our Web site, so it is important for us to make sure our customers and online visitors can easily find the information they are looking for," said Melissa Zajac, analytics manager at KeyBank. "Omniture allows us to focus our online content to develop targeted campaign messaging -- optimizing both the customer experience as well as driving higher levels of ROI for our company." |
