precisely, Gary. Now, I don't want to give you the idea that I know what is going on at CSCO, 'cause I don't. As far as I can see, their Sales Crew is doin' just fine.
Here is what I do know; the Number One Rule in Public Relations is "Don't lie."
If there is some "creative marketing" going on there, then the ultimate outcome will be negative. It may take time, but in Sales, you can't break that rule and not pay the price. Also, I would like to see, (not necessarily here, a private message is fine), an example/link of what someone considers to be "negative" PR from CSCO. I can make a good judgement once I see that, I'm pretty familiar with this area. Also, I know that if I were selling stuff at CSCO, it would not be hard to think of some negative stuff about the competition, because, hey, I'm there to make a deal! Finally, we know that in many cases, the person that shakes the hand and signs the contract is not necessarily the person that knows the most about the products.
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