Great Wall developing a single microcontroller (Servo/MPEG decoder)..............................
asiansources.com
VCD players
New designs add value
Hong Kong manufacturers are working to make up for the lack of new features by introducing novel housing designs, pursuing more cost-cutting measures and promoting the quality of their processes and end products.
Great Wall is set to launch two models with wooden paneling on both sides. The company is currently promoting nine models, including single-disc units and three-disc changers, all of which accept CD-DA and VCD 1.0, 1.1 and 2.0 software.
Lam said that apart from developing a single microcontroller for its VCD players, the company is not investing in any further product development of the line. "Most, if not all, of the VCD players on the market have two microcontrollers -- one for the CD servo and another for the MPEG decoder," he said. "Installing a single microcontroller will lower costs and give us a competitive edge."
According to Lam, VCD players have matured in four phases. "We've passed all four stages and actually have three-disc VCD changers," he said. "But we are not developing versions capable of carrying more than three discs."
Great Wall produces 20,000 VCD players per month, accounting for 10 percent to 20 percent of its total production. The company mainly promotes its VCD players in China under the Rowa and Caixing brand names, but executive director Brenda Tse said the maker is expanding its international scope.
To ensure product quality, Great Wall implements strict QC, starting from the component sourcing stage. "We also get market feedback on our products and accept customer specifications regarding new features, if there are any," Lam said.
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