Inner Spirit to Launch Private Label Brand Spiritleaf Origins
2021-01-21 11:01 ET - News Release
Mr. Darren Bondar reports
INNER SPIRIT HOLDINGS ANNOUNCES LAUNCH OF SPIRITLEAF ORIGINS, A PRIVATE LABEL BRAND OF CANNABIS PRODUCTS AVAILABLE THROUGH CANNABIS RETAIL STORES
Inner Spirit Holdings Ltd. has launched Spiritleaf Origins, a private-label brand of cannabis products expected to be offered initially through cannabis retail stores in Alberta, Saskatchewan and Ontario this spring.
"The Spiritleaf brand has built such a strong customer following with long-standing legacy customers as well as with new customers. Our guests have come to trust us for our product knowledge and expertise in helping them shop for the cannabis products that fit their needs. The Origins private-label collection is an extension of that expertise, with a strong nod to the historic and cultural strains that underpin this new industry. We plan to curate many great products under the Origins name to deliver them through our stores, and we're very proud to have collaborated with Zenabis on this initial offering. We expect the products will be in high demand by our guests and that curating premium private-label products will deliver high quality and value to our customers as well as enhance the financial performance of our stores," said Darren Bondar, president and chief executive officer of Inner Spirit.
The initial products highlighted in the Origins program includes two specially selected strains available in various dried-flower and preroll formats. The strains are being grown and packaged for Spiritleaf by Zenabis Global Inc., a Canadian licensed cultivator of quality recreational cannabis. Spiritleaf is also working with other premium cultivators in the industry to expand its private-label collection with cannabis products such as vapes, beverages and edibles in the future.
The company's store-expansion program also continues to be active with a total of five Spiritleaf store openings projected for January. Stores were opened earlier this month in Hamilton (downtown) and Toronto (Stock Yards). Additional store openings expected this month include Gander in Newfoundland and Labrador, Toronto (Cabbagetown), and Edmonton (Sherbrooke). The stores are franchised, except for the Edmonton location, which is corporate owned. Please visit the company's for further information on store openings, locations and operating hours.
The new Spiritleaf stores in Gander, Toronto and Edmonton will bring the number of locations to 73 across the country -- the most cannabis stores being operated by any single-brand retailer in Canada. The company intends to open more than 30 stores this year and to be operating 100-plus Spiritleaf stores by year-end. Additional Spiritleaf store locations to open in 2021 have been conditionally secured in Alberta, Saskatchewan, Manitoba, Ontario, and Newfoundland and Labrador. Manitoba represents a new market for Spiritleaf, with four stores planned to open in Winnipeg. Many of the additional stores expected this year are in advanced stages of development and are ready to open once licensing and approvals are secured.
Due to the pandemic and with various restrictions in certain provinces, Spiritleaf stores are operating with enhanced customer-service processes to ensure the safety of employees and customers. Spiritleaf's Select & Collect service enables customers to preshop and order on-line prior to pickup in store or curbside or by delivery where permitted. Customers can also connect with their local Spiritleaf store through The Collective customer benefits program to further streamline and individualize their shopping experience. The fast-growing and popular Collective program has over 195,000 members.
About Inner Spirit Holdings Ltd.
Inner Spirit is a franchisor and operator of Spiritleaf recreational cannabis stores across Canada. The Spiritleaf network includes franchised and corporate locations, all operated with an entrepreneurial spirit and with the goal of creating deep and lasting ties within local communities. Spiritleaf aims to be the most knowledgeable and trusted source of recreational cannabis by offering a premium consumer experience and quality curated cannabis products including its Origins private-label offering. The company is led by passionate advocates for cannabis who have years of retail, franchise and consumer marketing experience. Spiritleaf holds a franchisees' choice designation from the Canadian Franchise Association for its award-winning national support centre. The company's key industry partners and investors include Auxly Cannabis Group Inc., HEXO Corp. and Prairie Merchant Corp.
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