United States Patent Application 20070124794
Kind Code A1
Marko; Paul D. ; et al.
May 31, 2007
METHOD AND APPARATUS FOR EMPLOYING STORED CONTENT AT RECEIVERS TO IMPROVE EFFICIENCY OF BROADCAST SYSTEM BANDWIDTH USE
Abstract The invention relates generally to a receiver unit in a digital broadcast system for receiving a broadcast signal comprising content segments and control data, and generating an output signal using the content segments and previously stored content segments. The previously stored content segments are retrieved from a local memory device using the control data and inserted among the received content segments.
Inventors: Marko; Paul D.; (Pembroke Pines, FL) ; Wadin; Craig P.; (Sunrise, FL)
Correspondence Name and Address: Stacey J. Longanecker;Roylance, Abrams, Berdo & Goodman, L.L.P. Suite 600 1300 19th Street, N.W. Washington, DC 20036 US
Serial No.: 553398 Series Code: 11 Filed: October 26, 2006 U.S. Current Class: 725/135; 725/115; 725/116; 725/138; 725/32 U.S. Class at Publication: 725/135; 725/138; 725/116; 725/115; 725/032 Intern'l Class: H04N 7/16 20060101 H04N007/16; H04N 7/173 20060101 H04N007/173; H04N 7/025 20060101 H04N007/025; H04N 7/10 20060101 H04N007/10 ------------------------------------------------------------------------------- Tuesday, February 20, 2007 XM Receives Patent for Using Stored Content At Receivers to Improve Efficiency of Broadcast System Bandwidth Use Today, February 20, 2007, XM received a patent for using stored content to improve bandwidth efficiency.
It's a relatively short and simple patent. Music, advertisements, news programs, etc. are stored locally on a receiver. At some point, control codes are sent to the receiver to play back the locally stored content in the alloted time slot. It is more efficient, for example, to store a popular song and play it back on command than to re-broadcast it each time.
[When that locally stored content is advertising, sold on Google Adwords to the highest bidder, the value of this arrangement can begin to be realized]
-------------------------------------------------------------------------------- United States Patent 7,180,917 Marko , et al. February 20, 2007
-------------------------------------------------------------------------------- Method and apparatus for employing stored content at receivers to improve efficiency of broadcast system bandwidth use
Abstract The invention relates generally to a receiver unit in a digital broadcast system for receiving a broadcast signal comprising content segments and control data, and generating an output signal using the content segments and previously stored content segments. The previously stored content segments are retrieved from a local memory device using the control data and inserted among the received content segments.
-------------------------------------------------------------------------------- Inventors: Marko; Paul D. (Pembroke Pines, FL), Wadin; Craig P. (Sunrise, FL) Assignee: XM Satellite Radio Inc. (Washington, DC)
Appl. No.: 09/695,226 Filed: October 25, 2000
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Current U.S. Class: 370/535 ; 370/319; 725/89 Current International Class: H04J 3/04 (20060101) Field of Search: 370/315,316,326,390,432,535,537 725/38,39,40,42,44,46,47,48,49,50,87,88,89 ---------------------------------------------------------------------------------
United States Patent Application 20070124794 Kind Code A1 Marko; Paul D. ; et al. May 31, 2007
-------------------------------------------------------------------------------- METHOD AND APPARATUS FOR EMPLOYING STORED CONTENT AT RECEIVERS TO IMPROVE EFFICIENCY OF BROADCAST SYSTEM BANDWIDTH USE
Abstract The invention relates generally to a receiver unit in a digital broadcast system for receiving a broadcast signal comprising content segments and control data, and generating an output signal using the content segments and previously stored content segments. The previously stored content segments are retrieved from a local memory device using the control data and inserted among the received content segments.
-------------------------------------------------------------------------------- Inventors: Marko; Paul D.; (Pembroke Pines, FL) ; Wadin; Craig P.; (Sunrise, FL) Correspondence Name and Address: Stacey J. Longanecker;Roylance, Abrams, Berdo & Goodman, L.L.P. Suite 600 1300 19th Street, N.W. Washington DC 20036 US |