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Technology Stocks : Intel Corporation (INTC)
INTC 50.59+4.9%Feb 6 9:30 AM EST
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To: Maxer who wrote (33732)10/3/1997 2:26:00 PM
From: mauser96   of 186894
 
Super marketing is only one of the many strengths of Intel. The "Intel Inside" campaign is a classic in marketing. So far they have managed to make most people believe that twice the clock speed means twice as fast a computer. When I go to a computer store I often overhear salemen promoting fast microprocessors and only 16 MB RAM in Windows 95 computers, when actually they would be better off with a somewhat slower microprocessor and more RAM. Intel advertising is responsible for this approach. More than adequate technology, great marketing, and great manufacturing make Intel the premium company in it's class.
If we only bought what we need instead of what we want, the world economy would collapse overnight.
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