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Technology Stocks : Ascend Communications (ASND)
ASND 196.81-4.9%Dec 9 3:59 PM EST

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To: George Coyne who wrote (33894)2/7/1998 4:36:00 PM
From: sepku  Read Replies (1) of 61433
 
>>>I wish I had known your position with Novell back then. I would have advised a strong avoid! I never had any position in it, since I don't short per se, but sensed that they had been riding on their reputation for a long time.<<<

After 3 years of trending down from their highs, I took a position in the stock in Fall '96 or so. I was hoping for a comeback based on their technology, but it never happened. I sold for a loss last Summer on the crest of the last IBM buyout rumor.

Oh, and the second lesson I learned from that experience, was that marketing the product is as important, if not more-so, than the product itself ("Novell rocks the Net!" -- what is that?! Get real!)

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