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Griffis also stated that the company's continuing development ofits DVCPRO 50 line of 50 Mbps digital video equipment would mirror theindustry's transition. "We see stations offering 480i in 16:9, thenmigrating to 480p in both 4:3 and 16:9, and, ultimately, full HDTV (whetherthat be 1080i or 720p) in 16:9," he said. "Panasonic will be ready with theappropriate equipment when broadcasters are ready to do [DTV] productionand the DVCPRO product family will follow this transition closely."
An executive from Panasonic's AVC American Laboratories, inBurlington, NJ, explained how his approximately 60 engineers had been hardat work "for the past several years" on commercial technologies foradvanced and digital TVs, digital satellite systems, digital settop boxesand receivers, standards/format converters and plasma displays.
Chief among these technologies are the settop decoder, anall-format MPEG-2 converter that enables broadcasters to convert betweenall ATSC formats, a DBS receiver, and a D-3 Advanced TV transport streamrecorder adapter (TR100) for D-3 VTRs (allowing broadcasters to record a19.4 Mbps stream for time-shifted programming).
"We think it's important that we demonstrate and educate," saidJeff Cone, vice president/general managerof Panasonic's ConsumerElectronics Company (PCEC) Television division. And with that he led ademonstration of the new DTV receivers displaying (on separate units) 480i,480p, 720p and 1080i.
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