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Non-Tech : Any info about Iomega (IOM)?
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To: Archie R. Wortham who wrote (3361)6/24/1996 10:48:00 AM
From: Trakker   of 58324
 
Also, another good indicator of market acceptance is the retail chains promoting a company's product in their advertising. Seeing a lot of Zip products in advertising for Future Shop, Ultimate Electronics, Circuit City, etc... Haven't seen an EZ135 advertised for at least two months (anyone seen one?) Now I know some may say that Zip isn't selling therefore these retailers have to advertise.

And you would also receive an F on that test. Zip is like the Mazda Miata. It's the cool product that is bringing customers in. Retailers are driving business, if they have a slow product it is off the shelf, not in the newspaper.

just my advertising two cents
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