Comark, Tektronics, both Divi partners using Mitsubishi Codec...................................
Mitsubishi Electric and Comark Team Up On HDTV Broadcasts of World Cup Soccer
08:00 a.m. Jul 09, 1998 Eastern
NEW PROVIDENCE, N.J.--(BUSINESS WIRE)--July 9, 1998--
Mitsubishi Electric Is First Manufacturer To Deliver Codecs For
Use In Groundbreaking HDTV Applications
The high definition television (HDTV) broadcast of the 1998 World Cup soccer tournament in France is being made possible in part by technology developed at Mitsubishi Electric Corporation and distributed by the Digital Broadcasting Business America division of Mitsubishi Electric America Inc.
The Mitsubishi Electric MH-1000 HDTV codecs are part of a production package provided by Comark Digital Services to broadcast World Cup '98 soccer matches in Brazil. The MH-1000E encoder is being used in the international broadcasting center in Paris and initial support in its operation was provided by a Mitsubishi Electric engineer. After compression, the HDTV signal is sent via satellite to San Paulo, Brazil and feeds to a digital UHF transmitter for over-the-air transmission to several viewing sites in the city. Mitsubishi MH-1000D decoders are also being used in Brazil to decompress the audio/video signals to maintain the highest quality images and sound.
"We are very pleased to be participating in a program that involves use of the TV industry's most advanced broadcasting equipment to showcase the world's most popular sporting event," said Ralph Cerbone, senior vice president, DBBA. "As HDTV continues its evolution, we will continue our commitment to being a leading solutions provider."
"The World Cup Broadcasts have been a tremendous success thanks to Comark's support, the careful work of our own technical team and the use of Mitsubishi Electric's HDTV codecs," said Liliana Nakonechnyj, telecommunications director, Globo TV Network.
Comark is also working with the Japanese broadcasting company NHK to shoot World Cup matches in HDTV using their Hi-Vision cameras that are being transmitted across the Atlantic Ocean via satellite. The HDTV signal offers 1,920 pixels and 1,080 lines and is compliant with the American Television Standard Committee.
The HDTV broadcast of the 1998 World Cup is the second cooperative broadcasting effort between Comark and Mitsubishi Electric. In April, both companies participated in a special demonstration to broadcast Major League Baseball's opening day game between the Texas Rangers and the Chicago White Sox in HDTV to viewers in Dallas and government officials in Washington D.C.
Tektronix now exclusively markets and services the latest Mitsubishi Electric-developed 1100 series HDTV and SDTV encoders and decoders as well as HDTV multiplexers and de-multiplexers under the Tektronix-Grass Valley-Mitsubishi brand name. Mitsubishi Electric is the first manufacturer to deliver HDTV encoding and decoding products to television broadcasters for commercial applications and offers technical field support for its entire line of products.
The Digital Broadcasting Business America division of Mitsubishi Electric America is the focal point in North America for a collaborative effort among all Mitsubishi Electric Corp. business units with a stake in DTV technology and products. The division provides strategic business planning, marketing and distribution services for essential building blocks of DTV required by broadcasters, cable and satellite service manufacturers of computer systems and television sets.
Mitsubishi Electric America with headquarters in Cypress, Calif., was established in 1973 by Mitsubishi Electric Corp. of Japan as the holding company for nine U.S. subsidiaries. Operations include research, marketing, sales, engineering and manufacturing at more than 30 locations throughout the United States.
Tektronix is a portfolio of measurement, color printing and video and networking businesses dedicated to applying technology excellence to customer challenges. Tektronix is headquartered in Wilsonville, Ore. and has operations in 23 countries outside the United States. Founded in 1946, the company had revenues of $1.94 billion in fiscal 1997.
Copyright 1998, Business Wire
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