Tuesday March 23, 9:53 am Eastern Time
Company Press Release
PICK Communications Forms New Subsidiary - PICK
ONLINE.COM
WAYNE, N.J.--(BUSINESS WIRE)--March 23, 1999--PICK Communications Corp.
(''PICK'') (OTCBB:PICK - news) announced today the formation of a new subsidiary,
PICK ONLINE.COM INC. The new company will be an innovative aggregator and delivery provider of audio and video
streaming content to what it calls the ''Edge of the Internet''.
Diego Leiva, Chairman and President of PICK, said ''PICK ONLINE.COM will offer radio and TV stations a unique ability
to reach an audience in the manner IP Multicasting was intended to, but in a more effective and economical way. We are very
excited about the next generation solution to delivering audio and video streaming to Internet Service Providers (ISP) and to
Broadband Networks including Cable Modem and Asynchronous Digital Service Line (ADSL) service providers.''
Mr. Leiva added, ''Microsoft has been a critical partner in the development of the PICKSat platform and PICK
ONLINE.COM. Their contributions have included integration of Microsoft Windows NT, Microsoft Commercial Internet
Server (MCIS) and the Windows Media Technology onto our platform.''
Raul Alarcon, Sr., who is Chairman of the Board for the Spanish Broadcasting System and who owns stations all over the
United States and Puerto Rico, commented, ''We are the first radio stations to be broadcast in this innovative method. PICK
ONLINE has shown us how multicasting via satellite will soon deliver our signals to more listeners via the Internet than ever
before possible.''
Multicasting is a method of disseminating an audio or video Internet media stream that is normally made available from a source
to a single end user, and instead making it available to an unlimited number of end users. This technology has been available for
some time but has only been implemented in a relatively small number of locations. To work properly, multicasting requires
Internet-wide implementation which will be both costly and time consuming. PICK ONLINE.COM ''leapfrogs'' the
Non-Multicast Ready Internet and delivers streaming content directly to the Edge of the Internet. This not only gets the streams
there with higher, more reliable quality, but also without using any of a provider's expensive and limited backbone bandwidth.
PICK ONLINE.COM is expected to be well received by radio and TV stations who want to reach large Internet audiences
and by service providers who are experiencing backbone bandwidth limitations due to increased usage by their subscribers to
streaming media services.
PICK Communications Corp. (PICK) (OTCBB:PICK - news) is a diversified, facilities-based telecommunications carrier
headquartered in Wayne, NJ. The Company also has offices in Miami, FL and the UK, two international gateway switches
located in Jersey City, NJ and Miami, FL., and with the addition of PICK ONLINE.COM, five wholly owned subsidiary
companies. PICK US Inc. (formerly PICK, Inc.) markets and distributes prepaid telephone calling cards. PICKNET, Inc. and
PICKNET UK PLC provide international long distance services to other carriers. PICKSat Inc. provides satellite-based
Internet access and Interactive Multimedia services to end user service providers.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and is subject to the safe harbors created
thereby. The Company's actual future results could differ materially from the forward-looking statements discussed herein based
on certain risks and uncertainties, including the timely development and acceptance of new products in a constantly evolving
telecommunications industry, the impact of competitive products and pricing, government regulations and the other risk factors
detailed from time to time in the Company's SEC reports.
FOR MORE INFORMATION call Karen Quinn at the Company - (973) 812-7425.
Contact:
PICK Communications Corp., Wayne
Karen Quinn, 973/812-7425 |
