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Strategies & Market Trends : Dino's Bar & Grill

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To: Goose94 who wrote (34448)	9/19/2017 8:26:43 AM
From: Goose94	Read Replies (2) of 202721

Canada Goose Holdings (GOOS-T) turns 60 yrs Boss Dani Reiss used to be so anti-logo that he would cut the crocodiles off his Lacoste shirts. A prominent North Pole crest is emblazoned on the shoulder of each parka his company makes, enhancing their cachet with consumers. Mr. Reiss says: "I didn't like brands, which is very ironic I realize, given our large logo. What I learned when I started working here was that the stories behind these products were phenomenal, the reputation we had built was phenomenal, anybody who knew about it really liked it -- but nobody knew about it." Canada Goose turns 60 this year. After selling through wholesalers for most of its history, it is only just beginning to offer its direct-to-consumer strategy. It is doing this in the midst of a growing threat from Amazon and declining mall traffic, giving it the ability to tailor its approach to the changing retail reality. Its strategy: rapid growth of e-commerce bolstered by a few flagship stores that Mr. Reiss says will help close the 15-point profit margin gap with its luxury peers.

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