Once upon a time, C-Cube and Philip went to China with an idea of better pictures and sound. They met Ess who was promoting Enreach, a small company with HTML technology. ESS and the Ministers wanted to add HTML to MPEG-1 based VCD 2.0. C-Cube and Phillips wanted to move VCD to MPEG-2, but not the full version, to avoid the royalties.
Over time, what was once Super, became China, and what was VCD 3.0 became Super. And at some point, Philips wanted to address royalty issues.................................................
techweb.com
October 06, 1997, Issue: 974
Section: News
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China carves a role in consumer design -- Initiative on Video CD 3.0 signals country's intention to leverage its market clout
Junko Yoshida
Zhung Jiang, China - As the sleeping giant that is China's consumer-electronics market awakens to its potential, the country is leveraging its enormous clout as a buyer and producer to influence and define architectures for future consumer-electronics products.
Carving a new role in design, China's Ministry of Electronics Industry held an industry-wide meeting here late last month to unveil plans for extensions to the Video CD 2.0 standard that would add Internet connectivity and interactive features to the current format. The meeting was China's signal to the global electronics industry that it intends to exploit the video CD player-the nation's most popular consumer device-as a gateway platform for emerging Internet, interactive-game and educational applications.
Joining Chinese video-CD-player vendors at the meeting were such U.S. silicon suppliers as C-Cube Microsystems (Milpitas, Calif.) and ESS Technology (Fremont, Calif.). The electron-ics ministry appears anxious to foster closer collaborations with foreign chip vendors; Rick Lei, general manager of Acer Inc.'s Consumer Products Group, said a mid-October announcement will reveal a joint venture between the agency and an unnamed foreign chip vendor to pursue the so-called Video CD 3.0 extensions.
C-Cube and Philips, meanwhile, are pitching a separate solution they're calling Super VCD. While sources said the ministry opted at the meeting to forestall a decision on that proposal until it has been more closely scrutinized, a number of OEMs here are said to be enthusiastic about the C-Cube/Philips spec.
October 06, 1997, Issue: 974
Section: News
--------------------------------------------------------------------------------
China carves a role in consumer design -- Initiative on Video CD 3.0 signals country's intention to leverage its market clout
Junko Yoshida
Zhung Jiang, China - As the sleeping giant that is China's consumer-electronics market awakens to its potential, the country is leveraging its enormous clout as a buyer and producer to influence and define architectures for future consumer-electronics products.
Carving a new role in design, China's Ministry of Electronics Industry held an industry-wide meeting here late last month to unveil plans for extensions to the Video CD 2.0 standard that would add Internet connectivity and interactive features to the current format. The meeting was China's signal to the global electronics industry that it intends to exploit the video CD player-the nation's most popular consumer device-as a gateway platform for emerging Internet, interactive-game and educational applications.
Joining Chinese video-CD-player vendors at the meeting were such U.S. silicon suppliers as C-Cube Microsystems (Milpitas, Calif.) and ESS Technology (Fremont, Calif.). The electron-ics ministry appears anxious to foster closer collaborations with foreign chip vendors; Rick Lei, general manager of Acer Inc.'s Consumer Products Group, said a mid-October announcement will reveal a joint venture between the agency and an unnamed foreign chip vendor to pursue the so-called Video CD 3.0 extensions.
C-Cube and Philips, meanwhile, are pitching a separate solution they're calling Super VCD. While sources said the ministry opted at the meeting to forestall a decision on that proposal until it has been more closely scrutinized, a number of OEMs here are said to be enthusiastic about the C-Cube/Philips spec.
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