Intel CEO reveals sub-$1,000 chip strategy
Reuters Story - February 17, 1998 20:33 %ELI %ENT %US %CORA %JP INTC V%REUTER P%RTR
SAN JOSE, Calif., Feb 17 (Reuters) - Intel Corp chairman and chief executive Andrew Grove revealed his company's strategy for the exploding sub-$1,000 PC market and showed its new processor under development, code-named "Covington." Grove, speaking at an Intel Developers Forum, said the first iteration of the new processor will use the same P6 architecture in Intel's Pentium II line, with less costly packaging. He also said Intel will shortly launch a new brand name for this product line to distinguish it from its higher-end product family, aimed at different market segments. He reiterated that the chip will ship in mid-1998. "We are aggressively moving the Intel architecture into the entry level, which we call basic computing," Grove said in a statement. The first version of Covington will also not include level two (L2) cache, which stores the information and the order in which the processor performs its executions. But the later versions of the chip, which will be delivered in the second half of 1998, will have L2 cache integrated in the processor. Grove demonstrated Covington at a forum of about 1,000 hardware developers, designers and engineers of Intel-based products, running an education program called Body Works. |